Why Collaboration is Now a Prized Skillset

The C Suite, especially CMOs, are in an unenviable position. They are often juggling with a diverse number of tasks at any given time. The really successful ones are those who can collaborate easily with the various stakeholders and bring them together as one team.

This thought leadership paper from Accenture takes a looks at the changing role of the CMO. It argues why successful CMOs are often those who are able to bring together internal teams and external partners together and collaborate. The paper also shows why the success of customer experience initiatives is now dependent on getting the right CMO Collaborator onboard.  

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