How This Company Plans to Bring Back Employees

Photo credit: iStockphoto/nito100

As societies get to grips with the pandemic and restrictions are slowly lifted, the next challenge to await us is the return to the workplace.

Over the last several weeks or months the vast majority of employees have been asked to observe social distancing and work from home. The safety of the workforce is the primary concern of any business leader. So as businesses are asking themselves just how they can bring their employees back to the office in a safe and prudent way, I’d like to share a few of the steps we’ll be taking at Socialbakers.

Making remote working permanent

For many years businesses have been worrying about the productivity of remote workers. COVID-19 sped up the experiment and over the last several weeks we learned just how productive our teams can be while working remotely.

Socialbakers is a technology business and we have always been very “WFH” friendly. So one area in which I believe that we will see a lasting impact on the way we work post COVID-19 is remote working.

While there is no compression algorithm for experience, this period is teaching businesses that employees can not only function, but thrive working remotely. In a recent Gartner survey of 317 CFO’s nearly a quarter of respondents said they will move at least 20% of their on-site employees to permanent remote positions to realize the cost savings of a remote workforce.

With technologies like Slack, Zoom, and many other cloud-based collaboration tools, teams can be as productive as they are in the office, if not more so. One important point to remember is that it’s not the tools, but the company values, the employee engagement and the clarity of the leadership that drive employee productivity.

Addressing the human perception

The downside of more remote working will be felt on the human side, but I believe that this will be more of a perceived downside than a real one. While there will be less opportunity for a coffee with a colleague, teams will have to get creative about how they keep up the personal side of collaboration.

At Socialbakers, we have already seen such creativity happening organically over the last weeks with virtual lunches and virtual happy hours bringing teams together during this period of enforced distance.

When it comes to the physical workplace, there are some important questions to answer. The most important one for me is how do we offer our employees a safe, healthy environment in which to connect with coworkers and be productive?

First things first, we will make sure that face masks, gloves and hand sanitizer are readily available in the office. We are producing Socialbakers face masks which we feel will not only keep our employees safe but they will be proud to wear. There will be hand sanitizer dispensers available in every reception, collaboration space and meeting room, and we will encourage employees to use them before interacting with each other.

We will also make sure we make space to allow for social distancing. We plan to adjust our office environment to create new areas for informal meetings, which would normally have taken place over a coffee in the cafe area or on one of our sofas. Now we plan to space out informal seating so people can “meet”, but at a distance. In conference rooms we will remove some chairs so they can never get to full capacity and people can leave a safe distance between themselves and their neighbor.

No room for old habits

When it comes to the return to the office, we plan to create rules of engagement at the company level and at the team level. These rules will be around the time employees plan to spend in the office, their reasons to come in and the social rules of being in the office.

We will allow each team to decide how they would like to work together towards their respective goals. Some teams need to meet weekly, others need to catch up daily. No one size fits all.

What will be important is that we can plan office time based on team needs and in alignment with the local regulations.

I believe that these changes will represent the biggest mind shift for employees, as once they reenter the workplace they will quickly go back to old habits. It will be down to team leaders and managers to help their teams adapt to the new normal with more prudent workplace behaviors.

Strengthening culture in COVID-19

When it comes to social time in the office, many of the traditional office perks we have been offering employees will also need to change post COVID-19. While “get togethers” will need to change for the time being, they are still a very important part of who we are as a company.

Something our teams always looked forward to was the Friday Breakfast. It is an important opportunity for all employees at our headquarters to take some time to grab something to eat with their coworkers and catch up.

Moving forward, we don’t want to remove such important opportunities to build relationships, but we know we will need to rethink them. As a leadership team, we are investigating ways in which we can work with local restaurants to replace the open buffet format and replace it with smaller snack boxes which would be delivered more frequently over the course of the week so that employees who are in the office can enjoy the sociability across our large office space. We also see this concept helping the restaurants in our community who have suffered during the crisis too. 

A key topic is business travel. At Socialbakers we are a global business with employees all over the world, from New York to Singapore, London to Sao Paulo.

In the past, travel was commonplace to keep close to our customers and our coworkers. While I don’t believe business travel will be a thing of the past, as in-person meetings are so very important, for the time being we will encourage our teams to ask themselves if a trip is business critical, or if it can be handled via video conference.   

Opportunity to build on strengths

Navigating the return to work will be a learning process for all of us and I believe we need to view it as more of a transition than a switch to a new normal. Leaders will need to make sure they are enabling real two-way communication with employees, encouraging them to share questions they have or challenges they face because of changes to the workplace.

If leaders can show employees the steps they are taking to keep them safe and secure, while enabling them to be productive, the COVID-19 crisis may end up being an opportunity to not only strengthen the corporate culture, but to increase employee engagement and boost productivity in the long run. 

Yuval Ben-Itzhak, chief executive officer at Socialbakers, wrote this article. The views and opinions expressed in this article are those of the author and do not necessarily reflect those of HR&DigitalTrends. Photo credit: iStockphoto/nito100