Digital transformation is an important process for many businesses as they look to progress in today’s digital era. It’s often the bridge between employee efficiency and customer satisfaction – a winning hand for success. So, where should business managers start? The first step is investing in the right tech; it is essential to support staff, enabling them to achieve business objectives.
The need to empower employees
Engaging, retaining, and up-skilling staff are the biggest challenges for business managers. And while digital transformation can automate processes, it doesn’t replace the need for employees altogether. When executed correctly, it’s the fusion of knowledgeable employees and modern technologies. Without the right tech, employees are left chasing their tail in a sea of unsorted data.
This chaotic disorganization will slow staff down, create distractions, and keep them from achieving what they set out to do, even if it’s a simple task. This is particularly hazardous when onboarding new employees - if they can’t find the right data, they’ll assume it doesn’t exist. With employees unable to find what they’re looking for, frustration and stress begin to build, ultimately creating a negative work environment that leads to reduced efficiency.
The consequences of this are two-fold; not only do employees continue to waste valuable time, but they also fail to serve customers with the correct information, leading to poor customer satisfaction. In the long-term, this will see a decline in return customers, which inevitably leads to a decline in sales and revenue.
For many organizations, AI is an ambiguous technology with misunderstood capabilities. In reality, it's a constantly evolving tool with the ability to mimic human behaviors and enhance them to simplify and complete tasks. This is often confused with machine learning – a subset of AI, focused on applying algorithms that learn from data without having to be explicitly programmed. Much like a human, both of these technologies learn by repetition. They analyze patterns repeatedly, which enables them to make predictive suggestions.
The AI-powered search uses both of those technologies (and a few others) to suggest the most relevant results. It can be altered, shaped, and programmed to reflect the needs of your organization.
In an organization where quick data retrieval is essential, business leaders must ensure they’re investing in the right tools to maximize employee performance. Time is money, and there's nothing to be gained by employing people that aren't equipped to serve customers.
Implementing an AI-powered search solution is an efficient way to enable organizations to sort and retrieve data quickly. Additionally, AI-powered search allows organizations to personalize results, ensuring the right information is found and directed to the right person. This simplifies workloads and boosts productivity, ultimately enabling employees to better serve customers.
AI is a powerful tool, using it to automate menial tasks will free up employees’ time to focus on more sophisticated and meaningful tasks. At the core of every organization’s profitability is its staff; it’s important to empower them with the right technology so they can maximize efficiency and better serve customers.
Jag Dhillon, head of engineering at Lucidworks ANZ, wrote this article. The views and opinions expressed in this article are those of the author and do not necessarily reflect those of HR&DigitalTrends. Photo credit: iStockphoto/Melpomenem